Let’s say you’re a coffee shop. You will also find him on Twitter and Facebook. Amazing content. Let’s be real here, logos with hidden images just look cool! It can take weeks, months, and even years to come up with something mindblowing. In some logos, the hidden meaning isn’t highlighted—it’s just there, right in the negative space. The right logo for you might feature a friendly lion as its focal point, but with a small tooth worked into the lion’s chin to remind viewers that you’re a dentistry practice. Logos don’t just have hidden messages, find out which company names also have secret meanings. The surf-and-snowboarding brand’s logo is a stylized take on The Great Wave Off Kanagawa, a famous ukiyo-e woodprint by Hokusai. My company logo features an image hidden in the negative space. On the other hand we can see a curled sheet of paper, just like the ones the company’s clients, interior designers, use in their work every day. Logos with hidden meanings work the same way. did when he built the logo for Jolly out of all the things that make Christmas, well, jolly. Although some logo got me staring at them for a long time before I could decipher their hidden messages. Looking to hide a few extras in your logo? But look closely at the cat’s chest and you’ll see both words in the bar’s name are represented in its logo. But that’s not the only reason brands choose these kinds of logos. Aside from writing, her interests include making art, reading tarot cards, and exploring new places. Sometimes the designer is really clever and makes the logo very simple, yet includes a hidden message within the logo that has a deeper meaning. If you didn’t already know, the Toyota logo has the entire word “Toyota” written in it! The Baskin Robbins logo may look like it includes a simple BR above the name. They’re all solid choices, but they’re also the same exact choices every other coffee shop makes for their logos. Now look at the letter ‘g’ from ‘goodwill’. You’ll see that same smiling person in the first letter of the logo! Check out our in-depth guide on how to design a logo. Goodwill. Anyway, to the untrained eye, you might just see the letter “P” in the logo. Formerly part of Sony, Vaio has been an independent brand, with its own logo, since 2014. The Chick-fil-a logo incorporates a chicken into the C. Although this isn’t very hidden, it is still very clever. Sharon, Excuse it being so early because I was abruptly awoken, logos wonderful idea. You don’t need to add multiple layers or Easter eggs to create logos with hidden meaning. © Copyright 2020 Webdesignledger. Some logos you will have seen before, and some may be completely new to you, but hopefully, you will enjoy them all. To everyone outside those audiences, the logo still works, but it might just look like an abstract design or another familiar image. A mug? The Amazon logo is an extremely simple logo and while the arrow may just look like a smile it actually points from a to z. First coined in 1979, the term Easter egg initially referred to a hidden message in the Atari game Adventure. So how do you differentiate your brand? The arrow in the negative space in the FedEx logo was my inspiration. That’s what S.C.C. For logos that play so heavily on visuals, it’s better for you to see what we mean with your own eyes. bBt if you take another look, you will that it includes a pink number 31. Let’s take a look at the different types of logos with hidden meaning. Save my name, email, and website in this browser for the next time I comment. Tostitos does this with the small party scene in the middle of their wordmark: two friends sharing chips. Lindsay is a copy and content writer who loves all things creepy, beachy, and cheesy. Enter your email to get the ebook, along with creative tips, trends, resources and the occasional promo (which you can opt-out of anytime). At first glance, you might think LG’s logo may just be the winking face of a happy client. I wrote an entire piece about the new BMW logo because that’s how much I loved it. It evolved to refer to all messages that developers left for tech-savvy players in games, then for niche audiences in films and TV shows. Once you see it, though, you can’t unsee it. Want to learn more about logo design? via Formula 1. https://cdn.shopify.com/s/files/1/1194/7648/files/Shark_Logo_-_Stacked_White.png, That’s a great logo! Something went wrong posting the comment. BMW just recently updated its logo and it looks amazing. Similarly, onripus’s logo for Grandmother’s Data Soup would only look like a woman’s face if it was all one color—the hidden image is only clear because the bowl is depicted in blue. Yet neither detracts from the image; we know exactly what it is in both instances. Another Easter egg logo that a lot of people don’t initially realize is the Quiksilver logo. The bear is a nod to Bern, Switzerland, also known as the City of Bears (and home of Toblerone). In the logo, an image of a cat—the “whiskers” mentioned in the bar’s name—is the focal point. The Tostitos logo includes two people sharing a chip and a bowl of salsa, this conveys an idea of people connecting with each other over a bowl of chips. Amazon is another brand whose logo works subtle messaging into its subtext. Thomas Hardy is a freelance web designer from Newcastle upon Tyne (UK), here is his portfolio. Designers, check out these contests so you can start building your career. The most well-known example of a logo with a “secret” component is probably the FedEx logo. And it’s not just useful for marketing—a 2008 study found that when briefly exposed to the Apple logo versus the IBM logo, participants had more creative and innovative ideas when answering the control question. Finding the hidden image makes viewers feel like they’ve unlocked something that not everybody can find, which makes them part of the brand’s “in-crowd.”. The eighty20 logo is a bit of a geeky one to figure out, the two lines of squares represent a binary sequence with the blue squares being 1’s and the grey squares being 0’s. Now is this a coincidence or is it a dig at Foursquare? Some of the most famous logos from around the world actually hold “secret messages” that reflect that brand’s essence. Like the cross in Terry Bogard’s design for Sovereign Grace Church. Did I miss any other big logos that have hidden messages within them? Cisco. Similarly, some brands use logos with hidden meanings to tie distinct areas of their businesses together. Tostitos is one of the happiest logos out there with a not so hidden—but still fun—message.
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